One of the most cliched traits people say about themselves is “passion.” Everyone is “passionate”, just like everyone is “busy.” To me, the word passion means an intense, extraordinary emotion towards one particular thing, something that is essential to one’s being. If passion has, instead, become a personality trait and, on top of it, it’s a trait that everyone possesses, can it really be called passion? If every person thinks they are busy, then that actually becomes the baseline of normal. If every person thinks they are passionate, what does that mean?
I question the meaning of the word passion, but I also think it’s important to anyone looking to work on a side hustle. As a proper (older) Millennial, I have been regularly getting together with smart friends, talking and thinking about minimally viable startup ideas that would be cool things to invest my time, energy, and money into. There have literally been zero ideas that have inspired any of us to break the inertia of our daily lives. I could have the most inspired conversation about how one idea would work, how to get customers, how to differentiate. But, when we go our separate ways, that idea remains in fairyland.
I recently read on Vinivius Vacanti’s blog that no one learns to code when it’s a nice-to-have skill. People will buy the books, maybe sign up to class, but they will only actually learn it when they need it, such as when a product doesn’t work, when there’s no one else who can do it, or when their livelihoods depend on it. That made me think - to me, by its very definition, passion can’t be applied to something that’s a perceived non-essential part of our lives. With these weekend brainstormed ideas, it’s no wonder none of us have done anything - we don’t have the feeling that if we don’t do this, we will die. Because it’s not true - we have plans. And jobs. And dinner reservations. Starting something has been made much easier with the breakdown of technological barriers, but I’m finding that there are still significant personal barriers to entry.Comments